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Sale of
mobile domains start in May Laurie Sullivan, TechWeb
News , 31-Mar-2006
The .mobi suffix will
encourage companies to set up Web sites for handheld devices, says
mTLD.
Mobile Top Level Domain (mTLD),
the firm behind the .mobi (dotmobi) domain, will begin registering
Internet addresses in May geared toward mobile devices, a company
executive says on Wednesday.
The domain suffix comes with a new set of design standards that
dotMobi CEO Neil Edwards says will make the Internet more accessible
on tiny, portable screens.
Edwards is betting that more consumers will soon log onto the
Internet through a mobile device to lookup telephone numbers or seek
prices on goods, such as Apple's iPod, rather than turn on their PC.
The .mobi suffix should eliminate core problems associated with
browsing on .com sites, including large graphics and multimedia
content. "You can't take dot-com content and put it on a mobile
phone," Edwards says. "It doesn't work."
Those who want .mobi addresses will need to tweak their sites to
make sure they work as well on a cell-phone screen as PC.
The standards will ensure content works for Web browsing, mobile
messaging, and device compliance on mobile devices, Edwards says.
The standards eliminate frames and require developers create content
in XHTML, a standard most mobile browsers support today.
Meanwhile, 3 Mobile, Ericsson, Google, GSM World, Nokia, Microsoft,
Samsung, T-Mobile, Telefonica, Telecom Italia Mobil and Vodafone
have invested to deliver the service. Some early backers already
have a .mobi site up and running, such as google.mobi.
Web sites don't need a .mobi address to accommodate wireless users.
Many Web sites, such as Yahoo! and Amazon.com, already have versions
for cell-phone browsers. But the .mobi suffix and standards will
make the technology available to all.
Registrants will need to catalog a domain name through companies,
such as GoDaddy, Organic or VeriSign. Getting first dibs from May 22
through May 29 are those who belong to industry organizations, such
as GSM Association (GSMA), Cellular Telecommunications & Internet
Association (CTIA), Mobile Marketing Association (MMA), and Mobile
Entertainment Forum (MEF).
Trademark copyright holders, such as The Walt Disney Co., are next
from June 12 through Aug 21. General registration opens Aug 28.
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