|
Internet Marketing: The
Rookie's Guide To Internet Marketing
by Ainuddin
Mohamad
Who
To Sell To
Knowing who you are selling specific products to is just as
important, if not more so, than what you are selling them. How
exactly can one find out just who their specific customers
are? That's pretty simple. Think about the item you are
selling. What is it? Who would be most likely to purchase it?
Who would benefit from it? These types of questions can really
narrow down your core selling base. And it will help you
understand how to advertise your product and get a better
response. Understanding your product completely will help you
be more successful in the selling process, especially when
potential customers have questions that you will need to be
able to answer for them.
So,
now that you know who you should be selling to, where do you
go about finding this select group of individuals? Not too
difficult. First off, high traffic sites like eBay for
instance, are already comprised of hungry buyers. All they
need do is put in a few keywords to search for what they seek
and BINGO! There is a nice list provided for them. But be sure
that you use as many descriptive words, or keywords, as you
can when choosing a listing title for your product.
Say,
if you are selling a dvd movie about Dracula. Then you might
want to select something like this: Classic Dracula Horror
DVD. You get the idea here. People searching for not only a
DVD movie, but those searching for the keywords: horror,
classic, and Dracula, will also see your listing. Always
remember to be honest when you list any product anywhere for
sale.
Another great way to find customers that are willing to
receive notifications from you about certain products you are
selling is by starting up your very own mailing list or
newsletter. It's easy to start one, and doesn't take too much
time to operate. If you decide just to send previous customers
special notices when you have new inventory, that's fine. But
be sure that these people want to receive these mailings from
you. Otherwise, you're pretty much SPAMMING in their eyes.
They have to agree to this type of action. It doesn't matter
if they bought something from you. All they agreed to
receiving at the time of their purchase was the product they
paid for. Nothing more. However, if you approach them in a
friendly manner and ask them if they would like to receive
future notices about your new products, many times they will
agree to that if they are satisfied with your performance.
There are other ways to create your own mailing list though.
You can create a sign up form on your web site, use a pop up
or pop under from your web site, using free Joint Ventures, or
offering free products to those that subscribe.
Mailing List Profits and
List Building
Launch Pad
are two great resources to help you get started with that
task.
The
bottom line is that previous customers can become repeat
customers. And that's what you want!
One
last way I'd like to talk about is by getting traffic to your
online store or web site. Even if you decide to run a free
site, you can still sell products there through the use of
banner advertisements, or ad boxes such as those provided by
compaines like
Google. While you may not generate "instant profits" by
using this method, you can begin to make a steady trickle of
money over time.
We're almost to the home stretch! All we need to do now is
focus on the ways in which you can begin selling.
>>> How To Sell: The Traffic Method and The Forum Method
|
