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06-04-2006
Number
of websites charging for content falls - AOP
3:34PM
The
Association of Online Publishers has revealed that the number of
websites that charge for content has dropped, the first time the
figure has fallen in the four years since the AOP began tracking the
market.
The fall is substantial, from 63
per cent of member sites a year ago to 37 per cent. Rising advertising
revenues are behind the fall. Since advertising revenues depend to a
large extent on the number of visitors a site gets, deterring visitors
by charging makes little sense.
This is reflected in the AOP
finding that 43 per cent of its members have no intention to charge
for content; two years ago the figure was just 18 per cent.
'While there remains a strong view
from consumers that web content must be "free", the healthy online ad
market has probably convinced most publishers that there's little
point in sacrificing valuable ad inventory in trying to convert
consumers to paying,' said Bill Murray, AOP chairman and managing
director of group business information strategy for Haymarket
Publishing. 'However, I suspect that within the B2B
[business-to-business] market and with some of the more interactive,
high-value consumer content enabled by broadband, we will see long
term growth in the number publishers charging for the best content.'
Dennis Interactive is a member of
the AOP.
Simon Aughton
Source: PCpro.co.uk
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